The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. If Rooster works as intended, you'll never have an excuse not to read a book again. Plympton, a digital publishing startup with a focus on serialized fiction, unveiled a new iPhone app on Monday called Rooster, which curates suggestions for books to read and then pushes the book out to users in timed installments.
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